Intermediate25 min
Ad Format
Dynamic Product (Catalog)
Automatically serve the right product to the right user based on their browsing behaviour.
What you'll learn in this lesson
What this format is and when to use it
When to avoid this format
Supported platforms and specifications
How to build it inside ZorgSocial
Recommended visual styles
Related formats to explore
1Overview
What is the Dynamic Product (Catalog) format?
Dynamic product ads pull from your product feed to automatically show users the items they viewed, added to cart, or are most likely to purchase. You design one template; the platform — Meta, TikTok, Snapchat, or Pinterest — populates it dynamically for each viewer.
2When to Use It
Ideal scenarios for this format
Retargeting cart abandoners
Cross-selling to existing customers
Large product catalogues
Always-on performance campaigns
3When to Avoid
This format isn't the best fit when...
Brand awareness only
Less than 20 products
No pixel/tracking installed
4Platforms
Where does this format work?
InstagramFacebookPinterestTikTokSnapchat
Collection
Stories & ReelsNext Step
Try Dynamic Product (Catalog) inside ZorgSocial
Create your first Dynamic Product (Catalog) ad using the AI-powered Image Generator.