Beginner12 min
Ad Format
Interactive / Poll
Add a poll sticker to your Stories ad and let users vote — boosting engagement and capturing data.
What you'll learn in this lesson
What this format is and when to use it
When to avoid this format
Supported platforms and specifications
How to build it inside ZorgSocial
Recommended visual styles
Related formats to explore
1Overview
What is the Interactive / Poll format?
Interactive poll ads add a two-option sticker to Stories placements on Instagram, TikTok, and Snapchat. Users tap to vote, which dramatically increases engagement and gives you real-time audience insights. The data captured helps inform future creative direction and product decisions.
2When to Use It
Ideal scenarios for this format
Market research disguised as engagement
Product launches (A vs B preference)
Building audience connection
Increasing Stories engagement rates
3When to Avoid
This format isn't the best fit when...
Conversion-focused campaigns
Regulated industries where poll wording could imply outcomes
Audiences who do not use Stories
4Platforms
Where does this format work?
InstagramFacebookTikTokSnapchat
Instant Experience (Canvas)
AR / Try-OnNext Step
Try Interactive / Poll inside ZorgSocial
Create your first Interactive / Poll ad using the AI-powered Image Generator.