Shoppable

Tag products directly in your images so users can tap to view and buy instantly.

What you'll learn in this lesson

What this format is and when to use it

When to avoid this format

Supported platforms and specifications

How to build it inside ZorgSocial

Recommended visual styles

Related formats to explore

1Overview

What is the Shoppable format?

Shoppable ads let you tag individual products within a lifestyle image. When users tap a tag, they see product details, pricing, and a buy button — all without leaving Instagram, Facebook, TikTok, Snapchat, or Pinterest. It bridges the gap between inspiration and purchase.

2When to Use It

Ideal scenarios for this format

Fashion and lifestyle brands

Multi-product lifestyle shots

Seasonal lookbooks

Influencer collaboration content

3When to Avoid

This format isn't the best fit when...

B2B services

Single product with no catalogue

Markets without in-app checkout enabled

4Platforms

Where does this format work?

InstagramFacebookPinterestTikTokSnapchat

Previous format

Lead Generation (Instant Form)

Next format

Dynamic Creative

Next Step

Try Shoppable inside ZorgSocial

Create your first Shoppable ad using the AI-powered Image Generator.

Start Free Trial Open Tutorial