Module 04
Platform Playbooks
Every platform has its own rules. Learn the exact image specs, best formats, and actionable tips for every platform you publish on.
The visual-first platform where lifestyle imagery, carousels, and shoppable ads drive discovery and purchase.
The largest ad network with the deepest targeting β ideal for lead gen, retargeting, and broad-reach campaigns.
TikTok
The discovery engine where authenticity wins β vertical-first, sound-on, and built for scroll-stopping creative.
Snapchat
The ephemeral platform where AR, Stories, and full-screen vertical ads reach Gen Z at massive scale.
The B2B powerhouse where professional audiences engage with thought leadership, lead gen, and employer branding.
Twitter / X
The real-time conversation platform where timely creative and bold copy cut through a fast-moving feed.
The visual search engine where high-intent users save and shop β perfect for product discovery and inspiration.
Learn the formats first?
Explore 12 ad formats before choosing your target platform.