Visual Style
Cartoon / Illustration
Custom illustrated visuals that simplify complex ideas and inject personality into your brand.
What you'll learn
When this style is appropriate
Key visual characteristics
Best industries for this style
When to avoid this style
1Overview
Cartoon and illustration styles let you visualise concepts that photography cannot — abstract ideas, future scenarios, simplified processes. They also let you create a unique visual identity that no stock photo can replicate.
2Characteristics
What defines this style
1Custom character design
2Vibrant colour palettes
3Simplified forms
4Playful visual language
3Best For
Ideal use cases
Education
Technology
SaaS
Non-Profit
Children's products
4Avoid For
This style isn't ideal when...
Luxury brands
Industries requiring photographic proof
Editorial
3D / CGINext Step
Start creating your first ad
Follow a hands-on tutorial to apply this visual style in a real ad.