Facebook Playbook

25–54; broad; community & groups-driven

Square or vertical. 85% sound-off. Captions are non-negotiable.

Video Specifications

Feed
1:1 or 4:5, up to 240 min
Reels
9:16, up to 90s
Stories
9:16, up to 60s
Max File
4 GB

Best Approaches for This Platform

❤️

Emotional

Forge deep connections through feelings — joy, nostalgia, empathy, pride.

😄

Humor-Based

Capture attention and drive shares through comedy and surprise.

⭐

Testimonial / Social Proof

Let real customers and experts validate your brand's claims.

🎓

Educational / Informative

Teach something valuable and establish your brand as a trusted authority.

Recommended Styles

Live-Action

AuthenticPremiumTrustworthy

2D Animation

FunApproachableImaginative

Motion Graphics

ProfessionalCleanInformative

UGC Style

RelatableGenuineCasual

Algorithm Tips

1

Meaningful interactions (comments, shares) trump passive views

2

Groups content gets priority in feeds

3

Live video receives 6x more engagement than regular video

4

Captions increase watch time by 12% on average

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