Platform Playbooks

Comprehensive guide for each platform — specs, algorithms, best approaches, and strategic tips to maximize your video ad impact.

Instagram

18–34 primary; visual-first; lifestyle & discovery

Reels dominate reach. Lead with movement in frame 1.

16–30 primary; entertainment-first; trend-driven

Native feel outperforms polish. Ride trends, don't fight them.

18–49 broad; search & discovery; long-form preferred

SEO your title. Hook in 5 seconds. Thumbnails sell the click.

25–55; professionals & B2B decision-makers

Professional tone, always. Subtitles mandatory — 80% watch muted.

25–54; broad; community & groups-driven

Square or vertical. 85% sound-off. Captions are non-negotiable.

18–44; news-driven; real-time conversations

Concise and punchy. Pair video with strong written copy.

13–28; ephemeral content; AR-driven

6–10 seconds max. Immediate impact or instant skip.

18–44; 60% female; inspiration & planning

Vertical video pins. Think inspiration, tutorials, and ideas.