LinkedIn Playbook
25–55; professionals & B2B decision-makers
Professional tone, always. Subtitles mandatory — 80% watch muted.
Video Specifications
Feed
16:9 or 1:1, up to 10 min
Ideal Length
30–90s for feed; 3–5 min for long-form
Max File
5 GB
Captions
SRT upload supported
Best Approaches for This Platform
📊
Persuasive / Rational
Convince through logic, data, and clear value propositions.
⭐Testimonial / Social Proof
Let real customers and experts validate your brand's claims.
🎓Educational / Informative
Teach something valuable and establish your brand as a trusted authority.
⚖️Comparison
Position your brand against alternatives on specific, measurable dimensions.
Algorithm Tips
1
Dwell time (pausing on post) is a key ranking signal
2
Text-heavy posts with video get double the reach
3
Employee shares amplify reach 5x vs. company page alone
4
Tuesday–Thursday mornings yield highest engagement
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