Instagram Playbook

18–34 primary; visual-first; lifestyle & discovery

Reels dominate reach. Lead with movement in frame 1.

Video Specifications

Reels
9:16, up to 90s
Feed
1:1 or 4:5, up to 60s
Stories
9:16, up to 60s
Max File
4 GB

Best Approaches for This Platform

❤️

Emotional

Forge deep connections through feelings — joy, nostalgia, empathy, pride.

😄

Humor-Based

Capture attention and drive shares through comedy and surprise.

🎬

Demonstration / How-To

Show the product in action — let the audience see exactly what they get.

✨

Aspirational / Lifestyle

Paint the life your audience desires and position your brand as the gateway.

Recommended Styles

Live-Action

AuthenticPremiumTrustworthy

2D Animation

FunApproachableImaginative

Stop Motion

HandcraftedCharmingDistinctive

UGC Style

RelatableGenuineCasual

Algorithm Tips

1

Reels with original audio get priority distribution

2

First 3 seconds determine 80% of viewer retention

3

Saves and shares weight more than likes in 2026

4

Consistent posting (4–7 Reels/week) unlocks Explore placement

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