YouTube Playbook

18–49 broad; search & discovery; long-form preferred

SEO your title. Hook in 5 seconds. Thumbnails sell the click.

Video Specifications

Long-Form
16:9, up to 12 hours
Shorts
9:16, up to 60s
Max File
256 GB / 12 hours
Resolution
1080p–4K recommended

Best Approaches for This Platform

📖

Storytelling / Narrative

Embed your message in a compelling story with characters and conflict.

🎬

Demonstration / How-To

Show the product in action — let the audience see exactly what they get.

🎓

Educational / Informative

Teach something valuable and establish your brand as a trusted authority.

⚖️

Comparison

Position your brand against alternatives on specific, measurable dimensions.

Recommended Styles

Live-Action

AuthenticPremiumTrustworthy

2D Animation

FunApproachableImaginative

Motion Graphics

ProfessionalCleanInformative

Screen Recording

PracticalDirectInstructional

Algorithm Tips

1

Watch time percentage matters more than total views

2

First 30 seconds must answer "why should I keep watching"

3

Custom thumbnails with faces get 30% more clicks

4

Chapters and timestamps improve SEO and user experience

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