Pinterest Playbook

18–44; 60% female; inspiration & planning

Vertical video pins. Think inspiration, tutorials, and ideas.

Video Specifications

Video Pins
2:3 or 9:16, 4–15 min
Idea Pins
9:16, up to 60s per clip
Max File
2 GB
Resolution
1000×1500 recommended

Best Approaches for This Platform

🎬

Demonstration / How-To

Show the product in action — let the audience see exactly what they get.

✨

Aspirational / Lifestyle

Paint the life your audience desires and position your brand as the gateway.

🎓

Educational / Informative

Teach something valuable and establish your brand as a trusted authority.

Recommended Styles

Live-Action

AuthenticPremiumTrustworthy

2D Animation

FunApproachableImaginative

Stop Motion

HandcraftedCharmingDistinctive

Algorithm Tips

1

Video pins auto-play, catching attention in feed

2

Tutorial and how-to content gets 2x more saves

3

Rich pins with price/availability drive ecommerce clicks

4

Seasonal content should be published 45 days in advance

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