Pinterest Playbook
18β44; 60% female; inspiration & planning
Vertical video pins. Think inspiration, tutorials, and ideas.
Video Specifications
Video Pins
2:3 or 9:16, 4β15 min
Idea Pins
9:16, up to 60s per clip
Max File
2 GB
Resolution
1000Γ1500 recommended
Best Approaches for This Platform
π¬
Demonstration / How-To
Show the product in action β let the audience see exactly what they get.
β¨Aspirational / Lifestyle
Paint the life your audience desires and position your brand as the gateway.
πEducational / Informative
Teach something valuable and establish your brand as a trusted authority.
Algorithm Tips
1
Video pins auto-play, catching attention in feed
2
Tutorial and how-to content gets 2x more saves
3
Rich pins with price/availability drive ecommerce clicks
4
Seasonal content should be published 45 days in advance
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